The creative economy has proven to be resilient against economic downturn and cities are catching on. An example of this would be from the industrial production heavy city of Bilbao. Recently Bilbao has made a push to diversify its economy and redevelop the area around the Bulbao Ria. The hub to foster this change is the Guggenheim museum. An architectural masterpiece such as this one has allowed creativity and knowledge to flow through the area and has created benefits such as the growth of tourism and real estate in the area. Cities can take a lesson from this by simply understanding that if you build it, they will come.